Business owners, leaders and marketers who want to challenge the status quo and drive predictable revenue growth. While the principles included in the workshop are applicable to all business sizes, we believe that small to medium sized organisations will benefit most by implementing the workshop findings. Both new and existing businesses are welcome to participate.

The Advertising Shop operates with the understanding that a business model that doesn’t already resonate with customers is unlikely to grow over time, even if advertising budget is spent to reach new customers.

For this reason, the workshop steps through the fundamental building blocks of positioning and marketing a business according to its unique advantages and features. From there, informed marketing work, such as website development, creative production and advertising campaigns, can be completed with the confidence that the marketing spend will drive profitable growth and positive return on investment. Do the work now to pay dividends later.

Given this big picture approach, the MarketingMASTERED workshop doesn’t include detailed training on how to advertise using individual marketing channels (Social Media, Search, Websites, Video, etc). If you would like to enquire about channel-specific training or services, please contact us directly.

The Self-Guided Handbook & Posters download includes a digital PDF version of the workshop handbook and accompanying four (4) posters. It includes all material used for the Consultancy-Guided Live Workshop.

Marketing is a broad subject. It can include SEO, PPC, Social, Programmatic, Creative Production, Website and eCommerce development, CRO, Events and much more… this workshop doesn’t cover “How to run your day to day marketing”. There are plenty of other online resources and books that cover this finer detail.

The MarketingMASTERED workshop is focused on positioning your organisation to ensure that all following marketing work drives predictable growth. Using the workshop recommendations to run marketing activity can be done by yourself or by an agency or consultancy, such as The Advertising Shop.

Yes, we can run a workshop via video call.

Yes, while we believe that deep diving into the fundamentals of what drives a business’s growth is beneficial to do at the beginning, we can successfully work with clients without doing the workshop. The longer a client works with us, the more the workshop principles will be instilled within the marketing execution — it’s innate within how we work.