Acquiring new customers is fundamental to business growth, however, once acquired, it’s important to nurture and retain them.
Compared with new customers, current customers are 50% more likely to buy again and, on average, spend 31% more per transaction. Retaining your existing customer base will boost your bottom line.
Direct Marketing, using Email, SMS and Mail, maximises your customers’ ongoing relationship with your business and can be sent in one burst or in a series of communications designed to nurture leads to a conversion.
Direct Marketing and Loyalty systems have become increasingly sophisticated in recent years, using automation, big data and personalisation to drive revenue growth. A simple ‘email blast’ will no longer set your business ahead of the competition.
Talk to us about Direct Marketing, Email and Loyalty Systems that will support your business objectives.
Who is this for?
Businesses that have an existing customer base and are ready to maximise their Customer Lifetime Value (the total sum of all transactions a customer makes).